Anurag Mishra
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Trade Marketing · 2026

Retail Engagement & Trade Scheme Execution

Client

ITC Limited — Aashirvaad Atta

Role

Sales & Marketing Intern

Year

2026

Category

Trade Marketing

Turned a trade incentive programme into concrete retailer enrolment through on-ground engagement.

40+

high-value outlets enrolled

The Challenge

Increase retailer participation in ITC's trade promotion initiatives to strengthen premium product sales and retailer relationships.

The Approach

  1. 01

    Communicated scheme benefits, sales targets, and reward slabs in-store.

  2. 02

    Partnered with Distribution Salesmen and Area Executives on beat-level execution.

  3. 03

    Prioritized high-value outlets to maximise scheme ROI.

The Outcome

  • Enrolled 40+ high-value retail outlets in the Aashirvaad Atta incentive programme.

  • Improved retailer participation through clearer benefit communication.

  • Strengthened trade execution via closer field-team collaboration.

Skills Applied

  • Trade Marketing
  • Field Sales
  • Stakeholder Management
  • FMCG

From the Field

Documentation from the market beats surveyed.

Aashirvaad Utsav retailer enrolment portal — WD-code login used to register outlets into the trade scheme — Retail Engagement & Trade Scheme Execution, ITC Limited — Aashirvaad Atta field work by Anurag Mishra
01Aashirvaad Utsav retailer enrolment portal — WD-code login used to register outlets into the trade scheme

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