Anurag Mishra — MBA Marketing & Finance Candidate, OJEE MBA Rank 1

Sales & Marketing Intern · ITC Limited

June 2026 – July 2026 · Bhubaneswar, Odisha

Worked closely with the Area Executive and distributor network to understand the complete FMCG distribution ecosystem — from distributor operations and retail execution to trade marketing and market expansion. Focused on analysing retail coverage, identifying growth opportunities, collecting primary market intelligence, and supporting data-driven business decisions.

• Conducted primary market research across 400+ retail outlets covering 37 market beats to evaluate retail penetration, product availability, and channel effectiveness.
• Identified 120+ unserved retail outlets by analysing distribution gaps and retailer potential, supporting strategic distribution expansion.
• Collaborated with distributors, Distribution Sales Representatives (DSRs), and sales teams to strengthen retailer relationships and improve outlet coverage.
• Collected and analysed retailer feedback on pricing, availability, trade margins, promotional schemes, competitor activity, and service quality to generate actionable insights.
• Supported trade marketing by onboarding 40+ retailers into promotional programmes and communicating retailer incentive schemes.
• Developed Excel-based dashboards, sales reports, and retail analytics to monitor distributor performance and sales trends.
• Analysed distribution planning, inventory movement, merchandising, route optimisation, and retail execution across the FMCG supply chain.
• Worked with cross-functional stakeholders on business analysis, sales operations, and data-driven decision-making.

Graduate Apprentice — Marketing Division (Legal Department) · Indian Oil Corporation Limited (IOCL)

February 2024 – February 2025 · Bhubaneswar, Odisha

Supported enterprise legal operations by managing digital records, ERP-enabled workflows, operational reporting, and documentation processes. Working inside one of India's largest public sector enterprises gave exposure to corporate governance, process standardisation, and SAP-enabled business operations at scale.

• Managed digital records for 300+ litigation cases on enterprise legal platforms (LAMP and ProVakil), ensuring documentation accuracy and regulatory compliance.
• Processed SAP-based advocate invoice workflows and maintained ERP records to support timely financial processing.
• Prepared MIS reports, operational dashboards, and management summaries by consolidating legal and operational data.
• Coordinated with legal officers, advocates, finance teams, and cross-functional departments to streamline documentation workflows.
• Standardised documentation and record management processes to improve data accessibility and workflow consistency.
• Supported enterprise operations through document verification, compliance monitoring, workflow tracking, and digital record management.
• Contributed to process improvement initiatives enhancing documentation quality and reporting accuracy.
• Built practical understanding of ERP systems, business process management, and corporate governance in a large PSU.

Master of Business Administration (MBA) — Marketing & Finance

Biju Patnaik Institute of Information Technology & Management Studies (BIITM) · 2025 – 2027 · CGPA 8.6/10

Bachelor of Science (Honours) — Physics

TSD Degree College · Berhampur University · 2019 – 2022 · CGPA 9.0/10 · Department Topper

Higher Secondary Education — Science (PCM)

SMIT Science Residential College · CHSE Odisha · 2017 – 2019 · 74.83%