Field sales at ITC. Enterprise operations at Indian Oil.

Overview

Worked closely with the Area Executive and distributor network to understand the complete FMCG distribution ecosystem — from distributor operations and retail execution to trade marketing and market expansion. Focused on analysing retail coverage, identifying growth opportunities, collecting primary market intelligence, and supporting data-driven business decisions.

Tools & Skills

What I did

1. 01Conducted primary market research across 400+ retail outlets covering 37 market beats to evaluate retail penetration, product availability, and channel effectiveness.
2. 02Identified 120+ unserved retail outlets by analysing distribution gaps and retailer potential, supporting strategic distribution expansion.
3. 03Collaborated with distributors, Distribution Sales Representatives (DSRs), and sales teams to strengthen retailer relationships and improve outlet coverage.
4. 04Collected and analysed retailer feedback on pricing, availability, trade margins, promotional schemes, competitor activity, and service quality to generate actionable insights.
5. 05Supported trade marketing by onboarding 40+ retailers into promotional programmes and communicating retailer incentive schemes.
6. 06Developed Excel-based dashboards, sales reports, and retail analytics to monitor distributor performance and sales trends.
7. 07Analysed distribution planning, inventory movement, merchandising, route optimisation, and retail execution across the FMCG supply chain.
8. 08Worked with cross-functional stakeholders on business analysis, sales operations, and data-driven decision-making.

Overview

Supported enterprise legal operations by managing digital records, ERP-enabled workflows, operational reporting, and documentation processes. Working inside one of India's largest public sector enterprises gave exposure to corporate governance, process standardisation, and SAP-enabled business operations at scale.

Tools & Skills

What I did

1. 01Managed digital records for 300+ litigation cases on enterprise legal platforms (LAMP and ProVakil), ensuring documentation accuracy and regulatory compliance.
2. 02Processed SAP-based advocate invoice workflows and maintained ERP records to support timely financial processing.
3. 03Prepared MIS reports, operational dashboards, and management summaries by consolidating legal and operational data.
4. 04Coordinated with legal officers, advocates, finance teams, and cross-functional departments to streamline documentation workflows.
5. 05Standardised documentation and record management processes to improve data accessibility and workflow consistency.
6. 06Supported enterprise operations through document verification, compliance monitoring, workflow tracking, and digital record management.
7. 07Contributed to process improvement initiatives enhancing documentation quality and reporting accuracy.
8. 08Built practical understanding of ERP systems, business process management, and corporate governance in a large PSU.