Resource Centre
Insights, research, marketing frameworks, business strategy, case studies, internship experiences and MBA learnings by Anurag Mishra.
Featured article
A complete OJEE MBA preparation strategy from the All Odisha Rank 1 holder of 2025 — syllabus mapping, sectional plans, mock analysis method and a 16-week study schedule.
Lessons from a graduate apprenticeship at Indian Oil Corporation Limited — managing a 300+ case litigation portfolio, SAP invoice workflows, MIS reporting and stakeholder discipline.
A market research and consumer insights guide: interview design, separating facts from insights, coding qualitative data, and writing insight statements that lead to commercial action.
A field diary from an FMCG sales and marketing internship at ITC Limited — 37 market beats, 400+ outlets, retailer objections, and the lessons an MBA classroom cannot teach.
A product management guide to strategy, prioritisation, lifecycle thinking and the metrics — activation, retention, value realisation — that actually predict product success.
A practical business analytics guide for marketing and MBA students: Excel modelling, AI-assisted analysis, data cleaning discipline and KPI design that drives decisions.
How to design, execute and evaluate FMCG trade schemes — enrollment mechanics, retailer economics and the metrics that separate real demand from forward buying.
The pieces that best represent how I think about markets, evidence and decisions.
A practical business analytics guide for marketing and MBA students: Excel modelling, AI-assisted analysis, data cleaning discipline and KPI design that drives decisions.
A practical brand management guide to positioning, distinctive assets and brand architecture — and how to tell whether positioning is working at the point of purchase.
How to apply the STP framework — segmentation, targeting and positioning — to real FMCG markets, with worked examples from Indian general trade and a template positioning statement.
Filter live by keyword, category or tag.
10 articles
Lessons from a graduate apprenticeship at Indian Oil Corporation Limited — managing a 300+ case litigation portfolio, SAP invoice workflows, MIS reporting and stakeholder discipline.
A market research and consumer insights guide: interview design, separating facts from insights, coding qualitative data, and writing insight statements that lead to commercial action.
A field diary from an FMCG sales and marketing internship at ITC Limited — 37 market beats, 400+ outlets, retailer objections, and the lessons an MBA classroom cannot teach.
A complete OJEE MBA preparation strategy from the All Odisha Rank 1 holder of 2025 — syllabus mapping, sectional plans, mock analysis method and a 16-week study schedule.
A product management guide to strategy, prioritisation, lifecycle thinking and the metrics — activation, retention, value realisation — that actually predict product success.
A practical business analytics guide for marketing and MBA students: Excel modelling, AI-assisted analysis, data cleaning discipline and KPI design that drives decisions.
How to design, execute and evaluate FMCG trade schemes — enrollment mechanics, retailer economics and the metrics that separate real demand from forward buying.
A practical brand management guide to positioning, distinctive assets and brand architecture — and how to tell whether positioning is working at the point of purchase.
How to apply the STP framework — segmentation, targeting and positioning — to real FMCG markets, with worked examples from Indian general trade and a template positioning statement.
A practical guide to FMCG beat planning and route-to-market strategy, built from covering 37 market beats and 400+ retail outlets at ITC Limited.
Every category has its own landing page with an introduction, featured and latest articles, popular topics and FAQs.
Marketing
Frameworks, positioning and go-to-market thinking.
5 articles →
Business Analytics
Excel, SQL, Power BI and decision-ready dashboards.
3 articles →
Brand Management
Positioning, brand architecture and equity building.
2 articles →
Product Management
Strategy, roadmaps, prioritisation and product metrics.
1 article →
Consumer Insights
Turning conversations with real buyers into decisions.
3 articles →
Market Research
Primary research design, sampling and field discipline.
2 articles →
Trade Marketing
Schemes, visibility and the economics of the shelf.
1 article →
Distribution Strategy
Beats, coverage, route-to-market and reach economics.
1 article →
Sales & Marketing
Field selling, targets and the commercial engine.
3 articles →
Channel Management
Distributors, wholesalers and channel conflict.
2 articles →
Business Strategy
Choices, trade-offs and where to compete.
4 articles →
Case Studies
Documented work with numbers attached.
2 articles →
MBA Journey
Two years at BIITM, written down as it happens.
3 articles →
OJEE Preparation
How Rank 1 was actually prepared for.
1 article →
Career
Placements, roles and building a credible profile.
5 articles →
Leadership
Working with people who do not report to you.
2 articles →
ITC Internship
Field diaries from an FMCG sales internship.
1 article →
Indian Oil Experience
Enterprise operations, litigation MIS and SAP workflows.
1 article →
FMCG
The category, the channel and the shelf.
5 articles →
Personal Development
Habits, systems and thinking clearly under pressure.
2 articles →
Marketing Fundamentals
2 articles
Marketing Frameworks
2 articles
MBA Resources
2 articles
Case Studies
1 article
Career Guides
0 articles
Research Articles
1 article
Internship Diaries
1 article
Leadership Lessons
1 article
Newsletter
Get new Knowledge Hub articles on marketing, business analytics and product management as they are published. Email me to be added to the list.
Subscribe by email