Resource Centre
Insights, research, marketing frameworks, business strategy, case studies, internship experiences and MBA learnings by Anurag Mishra.
Featured article
An OJEE MBA preparation strategy from the All Odisha Rank 1 holder of 2025 — syllabus mapping, sectional plans and a 16-week study schedule.
Lessons from a graduate apprenticeship at Indian Oil — a 300+ case litigation portfolio, SAP invoice workflows, MIS reporting and stakeholder discipline.
A consumer insights guide: interview design, separating facts from insights, coding qualitative data and writing insights that lead to action.
A field diary from an FMCG internship at ITC Limited — 37 market beats, 400+ outlets and the lessons an MBA classroom cannot teach.
A product management guide to strategy, prioritisation and the metrics — activation, retention, value realisation — that predict product success.
A business analytics guide for marketers: Excel modelling, AI-assisted analysis, data-cleaning discipline and KPI design that drives decisions.
How to design, execute and evaluate FMCG trade schemes — enrollment mechanics, retailer economics and the metrics that separate real demand from forward buying.
The pieces that best represent how I think about markets, evidence and decisions.
A business analytics guide for marketers: Excel modelling, AI-assisted analysis, data-cleaning discipline and KPI design that drives decisions.
A practical guide to brand positioning, distinctive assets and architecture — and how to tell whether positioning works at the point of purchase.
How to apply segmentation, targeting and positioning to real FMCG markets, with worked examples from Indian general trade and a positioning template.
Filter live by keyword, category or tag.
10 articles
Lessons from a graduate apprenticeship at Indian Oil — a 300+ case litigation portfolio, SAP invoice workflows, MIS reporting and stakeholder discipline.
A consumer insights guide: interview design, separating facts from insights, coding qualitative data and writing insights that lead to action.
A field diary from an FMCG internship at ITC Limited — 37 market beats, 400+ outlets and the lessons an MBA classroom cannot teach.
An OJEE MBA preparation strategy from the All Odisha Rank 1 holder of 2025 — syllabus mapping, sectional plans and a 16-week study schedule.
A product management guide to strategy, prioritisation and the metrics — activation, retention, value realisation — that predict product success.
A business analytics guide for marketers: Excel modelling, AI-assisted analysis, data-cleaning discipline and KPI design that drives decisions.
How to design, execute and evaluate FMCG trade schemes — enrollment mechanics, retailer economics and the metrics that separate real demand from forward buying.
A practical guide to brand positioning, distinctive assets and architecture — and how to tell whether positioning works at the point of purchase.
How to apply segmentation, targeting and positioning to real FMCG markets, with worked examples from Indian general trade and a positioning template.
A practical guide to FMCG beat planning and route-to-market strategy, built from covering 37 market beats and 400+ retail outlets at ITC Limited.
Every category has its own landing page with an introduction, featured and latest articles, popular topics and FAQs.
Marketing
Frameworks, positioning and go-to-market thinking.
5 articles →
Business Analytics
Excel, SQL, Power BI and decision-ready dashboards.
3 articles →
Brand Management
Positioning, brand architecture and equity building.
2 articles →
Product Management
Strategy, roadmaps, prioritisation and product metrics.
1 article →
Consumer Insights
Turning conversations with real buyers into decisions.
3 articles →
Market Research
Primary research design, sampling and field discipline.
2 articles →
Trade Marketing
Schemes, visibility and the economics of the shelf.
1 article →
Distribution Strategy
Beats, coverage, route-to-market and reach economics.
1 article →
Sales & Marketing
Field selling, targets and the commercial engine.
3 articles →
Channel Management
Distributors, wholesalers and channel conflict.
2 articles →
Business Strategy
Choices, trade-offs and where to compete.
4 articles →
Case Studies
Documented work with numbers attached.
2 articles →
MBA Journey
Two years at BIITM, written down as it happens.
3 articles →
OJEE Preparation
How Rank 1 was actually prepared for.
1 article →
Career
Placements, roles and building a credible profile.
5 articles →
Leadership
Working with people who do not report to you.
2 articles →
ITC Internship
Field diaries from an FMCG sales internship.
1 article →
Indian Oil Experience
Enterprise operations, litigation MIS and SAP workflows.
1 article →
FMCG
The category, the channel and the shelf.
5 articles →
Personal Development
Habits, systems and thinking clearly under pressure.
2 articles →
Marketing Fundamentals
2 articles
Marketing Frameworks
2 articles
MBA Resources
2 articles
Case Studies
1 article
Career Guides
0 articles
Research Articles
1 article
Internship Diaries
1 article
Leadership Lessons
1 article
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