Anurag Mishra

Portfolio · 2026

Anurag MishraOJEE MBA Rank 1 · MBA Marketing & Finance Candidate, BIITM

Where analytical thinking meets business strategy.

MBA (Marketing & Finance) candidate with experience across enterprise operations and FMCG markets, combining analytical thinking, market research, and business strategy to solve real-world business challenges.

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400+
Retail outlets surveyed across 37 market beats
300+
Enterprise litigation cases managed at IOCL
Runner-up
"UDYAMI CHINTANA" BUSINESS IDEATION COMPETITION
Anurag Mishra — MBA Marketing & Finance candidate at BIITM and OJEE MBA Rank 1
Anurag MishraMBA · India
Click to read the Rank 1 StoryAll Odisha Rank 1 · OJEE MBA 2025

Experience across

Selected Work

Case studies with numbers, not adjectives.

View all case studies →
01 · Sales & Distribution2026

Distribution Expansion & Retail Performance Analysis

ITC Limited

400+

retail outlets surveyed

02 · Trade Marketing2026

Retail Engagement & Trade Scheme Execution

ITC Limited — Aashirvaad Atta

40+

high-value outlets enrolled

03 · Innovation2025

AI-Powered Career Recommendation & Placement Optimization

Udyami Chintana — Business Idea Competition

Runner-up

"UDYAMI CHINTANA" BUSINESS IDEATION COMPETITION

Work Experience

Field sales at ITC. Enterprise operations at Indian Oil.

ITC Limited logo

June 2026 – July 2026

Bhubaneswar, Odisha

ITC Limited

Sales & Marketing Intern

Worked closely with the Area Executive and distributor network to understand the complete FMCG distribution ecosystem — from distributor operations and retail execution to trade marketing and market expansion. Focused on analysing retail coverage, identifying growth opportunities, collecting primary market intelligence, and supporting data-driven business decisions.

  • Conducted primary market research across 400+ retail outlets covering 37 market beats to evaluate retail penetration, product availability, and channel effectiveness.
  • Identified 120+ unserved retail outlets by analysing distribution gaps and retailer potential, supporting strategic distribution expansion.
  • Collaborated with distributors, Distribution Sales Representatives (DSRs), and sales teams to strengthen retailer relationships and improve outlet coverage.
  • Collected and analysed retailer feedback on pricing, availability, trade margins, promotional schemes, competitor activity, and service quality to generate actionable insights.
Microsoft ExcelRetail AnalyticsMarket ResearchBusiness AnalysisDashboard DevelopmentDistribution ManagementSales ReportingTrade MarketingStakeholder ManagementFMCG Channel Operations
Indian Oil Corporation Limited (IOCL) logo

February 2024 – February 2025

Bhubaneswar, Odisha

Indian Oil Corporation Limited (IOCL)

Graduate Apprentice — Marketing Division (Legal Department)

Supported enterprise legal operations by managing digital records, ERP-enabled workflows, operational reporting, and documentation processes. Working inside one of India's largest public sector enterprises gave exposure to corporate governance, process standardisation, and SAP-enabled business operations at scale.

  • Managed digital records for 300+ litigation cases on enterprise legal platforms (LAMP and ProVakil), ensuring documentation accuracy and regulatory compliance.
  • Processed SAP-based advocate invoice workflows and maintained ERP records to support timely financial processing.
  • Prepared MIS reports, operational dashboards, and management summaries by consolidating legal and operational data.
  • Coordinated with legal officers, advocates, finance teams, and cross-functional departments to streamline documentation workflows.
SAP ERPLAMPProVakilMIS ReportingMicrosoft ExcelProcess ImprovementWorkflow ManagementDocumentation & ComplianceEnterprise SystemsStakeholder Management

Knowledge Hub

Latest insights

Research, marketing frameworks, business analytics and field notes — published as a growing resource centre.

View all articles
Structured retailer conversation during a consumer insights field survey
Consumer Insights3 min read

Consumer Insights From the Field: Turning 400 Conversations Into Decisions

A market research and consumer insights guide: interview design, separating facts from insights, coding qualitative data, and writing insight statements that lead to commercial action.

Consumer InsightsQualitative ResearchInterviews
By Anurag Mishra · Updated Read more
Retailer interview during ITC Limited field internship in Bhubaneswar
ITC Internship3 min read

Internship Diary: What 400+ Retail Outlets Taught Me at ITC Limited

A field diary from an FMCG sales and marketing internship at ITC Limited — 37 market beats, 400+ outlets, retailer objections, and the lessons an MBA classroom cannot teach.

ITC LimitedInternshipField Sales
By Anurag Mishra · Updated Read more

Featured research

OJEE MBA Preparation Strategy: How I Secured All Odisha Rank 1

Latest case study

Consumer Insights From the Field: Turning 400 Conversations Into Decisions

Latest marketing insight

Consumer Insights From the Field: Turning 400 Conversations Into Decisions

Frequently asked

Who is Anurag Mishra?

Anurag Mishra is an MBA (Marketing & Finance) candidate at BIITM Bhubaneswar and All Odisha Rank 1 in OJEE MBA 2025, working across brand management, product management, market research, business analytics, and FMCG distribution strategy — with experience at ITC Limited and Indian Oil Corporation Limited.

Who is Anurag Mishra?
Anurag Mishra is an MBA (Marketing & Finance) candidate at BIITM Bhubaneswar and the All Odisha Rank 1 holder in OJEE MBA 2025. He works across brand management, product management, market research, business analytics, and FMCG distribution strategy, with experience at ITC Limited and Indian Oil Corporation Limited.
What is Anurag Mishra known for?
He is best known for securing All Odisha Rank 1 in OJEE MBA 2025, for FMCG field research covering 400+ retail outlets across 37 market beats at ITC Limited, and for managing a 300+ case enterprise portfolio as a Graduate Apprentice at Indian Oil Corporation Limited.
Where is Anurag Mishra studying his MBA?
He is pursuing an MBA in Marketing and Finance (2025–2027) at the Biju Patnaik Institute of Information Technology & Management Studies (BIITM), Bhubaneswar, with a CGPA of 8.6/10.
What projects has Anurag Mishra completed?
Four documented case studies: Distribution Expansion & Retail Performance Analysis (ITC Limited), Retail Engagement & Trade Scheme Execution for Aashirvaad Atta (ITC Limited), an AI-powered career recommendation and placement concept (Udyami Chintana, Runner-up), and Enterprise Legal Operations & MIS Management (Indian Oil Corporation Limited).
What roles is Anurag Mishra targeting?
Brand management, product management, category management, marketing strategy, business analytics, and management trainee roles in FMCG, consumer goods, and consulting.
How can you contact Anurag Mishra?
By email at anuragmishra9040@gmail.com, by phone at +91 7681023592, or via LinkedIn. A full HTML resume is available at /resume.

Operating principle

"Strategy is only useful when it moves a number. My work sits at the intersection of primary research, distribution reality, and commercial decisions leaders can act on."

Let's talk

Building a brand, launching a product, or expanding a channel?

I'm actively speaking with recruiters and teams in FMCG, consulting, and product strategy. Open to full-time and internship conversations.

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