Selected Work
Projects grounded in field data and commercial outcomes.
Four projects across FMCG sales, trade marketing, AI-led product design, and enterprise legal operations — each with the challenge, approach, and measurable impact.
Sales & Distribution · 2026
Distribution Expansion & Retail Performance Analysis
ITC Limited
Mapped a live FMCG distribution network to surface 120+ unserved outlets and a clear growth thesis.
Open the full case study→Trade Marketing · 2026
Retail Engagement & Trade Scheme Execution
ITC Limited — Aashirvaad Atta
Turned a trade incentive programme into concrete retailer enrolment through on-ground engagement.
Open the full case study→Innovation · 2025
AI-Powered Career Recommendation & Placement Optimization
Udyami Chintana — Business Idea Competition
Concept for an AI layer that personalizes career guidance and lifts campus placement outcomes.
Open the full case study→Operations · 2024–2025
Enterprise Legal Operations & MIS Management
Indian Oil Corporation Limited (IOCL)
Kept a 300+ case litigation portfolio audit-ready while streamlining monthly reporting.
Open the full case study→