Knowledge Hub · Category
What people say, what they do, and the gap between them. These pieces cover interview design, observation in-store, insight writing and how to separate a genuine insight from a restated fact.
A market research and consumer insights guide: interview design, separating facts from insights, coding qualitative data, and writing insight statements that lead to commercial action.
A practical brand management guide to positioning, distinctive assets and brand architecture — and how to tell whether positioning is working at the point of purchase.
How to apply the STP framework — segmentation, targeting and positioning — to real FMCG markets, with worked examples from Indian general trade and a template positioning statement.
Marketing
Frameworks, positioning and go-to-market thinking.
FMCG
The category, the channel and the shelf.
Brand Management
Positioning, brand architecture and equity building.
Market Research
Primary research design, sampling and field discipline.
Case Studies
Documented work with numbers attached.
Business Strategy
Choices, trade-offs and where to compete.
10 articles
Lessons from a graduate apprenticeship at Indian Oil Corporation Limited — managing a 300+ case litigation portfolio, SAP invoice workflows, MIS reporting and stakeholder discipline.
A market research and consumer insights guide: interview design, separating facts from insights, coding qualitative data, and writing insight statements that lead to commercial action.
A field diary from an FMCG sales and marketing internship at ITC Limited — 37 market beats, 400+ outlets, retailer objections, and the lessons an MBA classroom cannot teach.
A complete OJEE MBA preparation strategy from the All Odisha Rank 1 holder of 2025 — syllabus mapping, sectional plans, mock analysis method and a 16-week study schedule.
A product management guide to strategy, prioritisation, lifecycle thinking and the metrics — activation, retention, value realisation — that actually predict product success.
A practical business analytics guide for marketing and MBA students: Excel modelling, AI-assisted analysis, data cleaning discipline and KPI design that drives decisions.
How to design, execute and evaluate FMCG trade schemes — enrollment mechanics, retailer economics and the metrics that separate real demand from forward buying.
A practical brand management guide to positioning, distinctive assets and brand architecture — and how to tell whether positioning is working at the point of purchase.
How to apply the STP framework — segmentation, targeting and positioning — to real FMCG markets, with worked examples from Indian general trade and a template positioning statement.
A practical guide to FMCG beat planning and route-to-market strategy, built from covering 37 market beats and 400+ retail outlets at ITC Limited.
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